PageRank frustrations

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Oh, I know this is like “beating a dead horse”. I have even avoided talking about pagerank, but I am really getting frustrated about all this. Many companies will not work with a blogger if they do not have a good PR. In April 2010 when I was using blogspot.com (blogger) for my blog I had a PR of 3, I moved in June 2010 to my own host/url and I’ve been stuck at 0 since.
Upon doing research, google itself has said we should just forget about PR, and that is really doesn’t matter.


Q: My site’s PageRank has gone up / gone down / not changed in months!
A: Don’t worry. In fact, don’t bother thinking about it. We only update the PageRank displayed in Google Toolbar a few times a year; this is our respectful hint for you to worry less about PageRank, which is just one of over 200 signals that can affect how your site is crawled, indexed and ranked. PageRank is an easy metric to focus on, but just because it’s easy doesn’t mean it’s useful for you as a site owner. If you’re looking for metrics, we’d encourage you to check out Analytics, think about conversion rates, ROI (return on investment), relevancy, or other metrics that actually correlate to meaningful gains for your website or business.

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Wikipedia- “On October 15, 2009, Google employee Susan Moskwa confirmed that the company had removed PageRank from its Webmaster Tools section. Her post said in part, “We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true.”

With that being said, then why in the world are we still being punished for our PR? Last major update was in May 2010, but does that matter to companies who we’d like to work with? NOPE! (I heard there were very minor updates in Jan 2011, but it was about 1/2% of all websites that got updated, basically meaning nothing to the whole web world)
And I have found a lot of time all other data doesn’t matter to them. Great Alexa rank? “So what”. Awesome daily/monthly visits? “Who cares”. That’s the basic feeling I get.

I know this post isn’t going to change companies from requiring PageRank, but at least I’ve had my say. Hoping that google will make an official announcement that they will not be updating anymore. (but I doubt it)