HEALTHY ME WEEK COMES TO FAMILY CHANNEL, DISNEY JUNIOR AND DISNEY XD
AS THEY ENCOURAGE ACTIVE LIFESTYLES AMONGST YOUTH
Toronto, June 2, 2014 – Family Channel, Disney Junior and Disney XD are emphasizing the importance of balanced lifestyles this week as part of the national Healthy Me Week campaign, an initiative promoting physical activity and proper nutrition for Canadian families. Partnering with Companies Committed to Kids (formerly Concerned Children’s Advertisers), NBA Canada, the Canadian Produce Marketing Association and print and broadcast media across the country, the three kids networks will play host to a wide range of programming that empower viewers and their families to develop healthy habits to improve their lifestyles.
Brittany Raymond of Family Channel’s The Next Step leads students in a dance routine pose at today’s
Healthy Me Week kick-off event.
“As a dancer, it has always been important for me to make healthy choices so I can continue to live an active life. I am excited to be involved in Healthy Me Week, a campaign that encourages young people to eat right and get moving on a daily basis,” said Brittany Raymond, star of Family Channel’s The Next Step. “Everyone has a responsibility to take care of their bodies, so eating well and exercising should be a priority. Plus, depending on how you do it, keeping fit can be fun – not work!”
With Healthy Me Week’s mantra Get Up! Fuel Up! Own Up! in mind, Family Channel, Disney Junior and Disney XD have stocked their lineups with special short-form content that demonstrates the importance of being active, eating properly and taking control of one’s health.
Family Channel is airing Disney’s exclusive Magic of Healthy Living spots, featuring interviews with network stars about how they keep moving all year, and Disney XD pairs the Disney specials Try It with the Canadian-made Disney XD Drops In to showcase physical agility and different sports. Disney Junior’s audience will be privy to an introduction on healthy eating and easy movement ideas on both the French- and English-language channels with popular series such as Mickey Mousekersize, Special Agent Oso: Three Healthy Steps and The Bite-Sized Adventures of Sam Sandwich.
Viewers can learn more about Healthy Me Week by visiting Family.ca, DisneyJunior.ca and DisneyXD.ca to participate in the campaign’s 7-Day Challenge activity and view all the special healthy living shorts featured during the week. The websites also link to Healthy Me Week’s website (www.healthymeweek.com) for information and tips on how Canadian families can maintain healthy lifestyles.